_state-bank-of-india-39reasons39-director39s-cut.jpg "State Bank of India 'Reasons' (Director's Cut) from sbi address Video Screenshot Preview")
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⏲ Duration: 1 min 3 sec
✓ Published: 01-Feb-2016
✓ Published: 01-Feb-2016
Description:
We had the privilege of creating the State Bank Of India’s first UK centric commercial.nnWorking with the guys at Cultr, we created a quirky spot to address the diversity of the Bank’s clientele and their range of financial products .nnInitially the story was to show a cross section of SBI customers and use of (potentially dry) typographic captions to show which financial products suited them. However we pushed to integrate the typography into the environments and create a more satisfying ex
We had the privilege of creating the State Bank Of India’s first UK centric commercial.nnWorking with the guys at Cultr, we created a quirky spot to address the diversity of the Bank’s clientele and their range of financial products .nnInitially the story was to show a cross section of SBI customers and use of (potentially dry) typographic captions to show which financial products suited them. However we pushed to integrate the typography into the environments and create a more satisfying ex
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