An Interpretation of Perception from usa graphs Watch Video
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Description: Original Film commissioned by Jotta Creative Studio and Ideal Standard. For ‘An Interpretation of Perception’, I worked with raw EEG data collected by Ideal Standard that displays how the brain reacts to beauty vs functionality. I used the topographical data graphs as a starting point to bring the results to life using real world imagery. The movement is organic and familiar and representative of the brain waves they are associated with: sharp and erratic for the Beta waves and slow and milk
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