SLOTOMANIA . escape anywhere from tel strategy game for Watch Video
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Description: STRATEGYnSlotomania is a free-to-download slot game for smart phones. Having achieved 100 million downloads globally, Playtika, its Israeli developer, was looking to expand its user base in the US. They contacted Gravity with am RFP, and after traveling to Tel Aviv to successfully pitch for their business, we produced the ESCAPE ANYWH3R3 campaign. Our strategy was to focus on the consumer benefit of the game, rather than just showcasing game play, as is the norm for gaming apps. nnSTORYnAfter pl
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