_tinnyvision-casestudy.jpg "TinnyVision CaseStudy from young tinny Video Screenshot Preview")
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⏲ Duration: 1 min 56 sec
✓ Published: 16-Dec-2014
✓ Published: 16-Dec-2014
Description:
50,000 young kiwis admit to driving stoned. They don’t want to hear marijuana slows reactions and makes driving dangerous. And when they hear it from the government, they tune out immediately.nnThe NZTA needed a way to get them interested and invested, so they would consider the message.nnTinnyvision – a group of guys Snapchatting their stoner sessions. Follow them. They’ll send you snaps. Watch them then they’re gone. No incriminating evidence.nnWe got the trusted editors of stoner site
50,000 young kiwis admit to driving stoned. They don’t want to hear marijuana slows reactions and makes driving dangerous. And when they hear it from the government, they tune out immediately.nnThe NZTA needed a way to get them interested and invested, so they would consider the message.nnTinnyvision – a group of guys Snapchatting their stoner sessions. Follow them. They’ll send you snaps. Watch them then they’re gone. No incriminating evidence.nnWe got the trusted editors of stoner site
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